Product Philosophy


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About Me

I am management consultant and researcher also founder of Digital Economics and Marketing Engineering disciplines.

Murat OvaMurat Ova

Murat Ova

I helping companies grow their businesses through increased sales and revenue by conducting in-depth market research and academic studies on the best practices for various industries across the globe. I have a lot things about marketing games — from the mechanics of how they’re made and played, to the psychology of why we play them, to the economics that drive their development and marketing.

My approach believe that games can be used to model real-world problems in an incredibly effective way and I’m constantly looking for ways to apply my knowledge of game theory, digital marketing, behavioral economics and management consulting to explain complex questions.

Digital Economics and Marketing Engineering

That’s why I’ve spent my career studying consumer behavioral economics and data mining. When it comes to loyalty management, price optimization and behavioral analytics, I’ve been able to help companies make more growth by understanding who their customers are and how they interact with brands, products and prices.

My academic training includes game theory, behavioral economics, statistical analysis and data mining skills. Also professional experience and approach has taught me how to apply scientific methods to that problems like seem unscientific.

Murat Ova, Digital Analytics Summit, Boğaziçi Üniversitesi

Marketing meets economics:
Digital Economics

I define the ‘thinking’ stages in all of these phases and analyses as the Digital Economics, followed by the implementation and optimization part as Marketing Engineering.

Constraints, behavior, human nature, social world, art and science.

Gratefulness for Enlightenment

Immanuel Kant: Sapere aude! (Dare to think for yourself)

What Is Enlightenment?

Enlightenment is man’s emergence from his self-imposed nonage. Nonage is the inability to use one’s own understanding without another’s guidance. This nonage is self-imposed if its cause lies not in lack of understanding but in indecision and lack of courage to use one’s own mind without another’s guidance. Dare to know! (Sapere aude.) “Have the courage to use your own understanding,” is therefore the motto of the enlightenment.

Immanuel Kant (1784)
Immanuel Kant, Philosopher
Murat Ova

Keep yourself poet.