Product Philosophy

Every SaaS site and DTC brand converges on one playbook because strategy spreads by imitation, not reasoning. Evolutionary game theory predicts convergence, cycles, and the narrow window where deviating actually pays.

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Murat Ova

Nash and Rubinstein converge on one split; experiments show outside options matter only when they bind; across millions of field bargains people split the difference anyway. What that reframes for enterprise deals.

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Murat Ova

Ego depletion did not survive preregistered replication: 23 labs, 2,141 participants, d = 0.04. Many interventions it justified still work, for other reasons. The mechanism determines what a team builds next.

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Murat Ova

SEO is the only major marketing channel where practitioners still argue about whether measurement is even possible. Synthetic control methods borrowed from policy economics prove it is, and the results will surprise you.

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Murat Ova

What a customer remembers about a product is not the average of what they experienced and barely reflects how long it lasted. Retention, renewal, and survey scores all run on the remembered version, not the lived one.

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Murat Ova

A launch that needs suppliers, developers, and buyers to move at once is a coordination game with many equilibria. Expectations pick the winner: VHS reached 80 percent of production by 1984, though Betamax led first.

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Murat Ova

Effort accelerates as perceived distance to a goal shrinks, and the reference point is a product decision. The field evidence is unusually clean. So is the failure mode most teams never measure: the post-reward reset.

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Murat Ova

A growth organization is a stack of principal-agent contracts: CMO to sales, company to agency, team to attribution model. All three fail the same three ways, and the fixes are contract design, not culture.

Posted by

Murat Ova