Product Philosophy

Ego depletion did not survive preregistered replication: 23 labs, 2,141 participants, d = 0.04. Many interventions it justified still work, for other reasons. The mechanism determines what a team builds next.

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Murat Ova

What a customer remembers about a product is not the average of what they experienced and barely reflects how long it lasted. Retention, renewal, and survey scores all run on the remembered version, not the lived one.

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Murat Ova

Effort accelerates as perceived distance to a goal shrinks, and the reference point is a product decision. The field evidence is unusually clean. So is the failure mode most teams never measure: the post-reward reset.

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Murat Ova

The jam study made too much choice a folk theorem. The meta-analytic mean effect is approximately zero. Four moderators decide whether an assortment cut helps or destroys the tail.

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Murat Ova

Nudge unit trials across 23 million participants average a 1.4-point lift where the published literature reports 8.7. The gap is mostly publication bias. What survives, and how to budget for it.

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Murat Ova

A field-evidence audit of which schema.org types reliably move rankings or SERP feature acquisition, and which are tag-soup with no measurable impact.

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Murat Ova

Why Lighthouse lab scores and Core Web Vitals field data disagree, how each correlates with conversion, and when lab optimization fails to translate to field gains.

Posted by

Murat Ova

Cosmetics is the only consumer e-commerce category where four clinical psychology mechanisms operate at unusually high intensity at the same time. Each one leaves a distinct fingerprint in checkout data. Standard segmentation models miss most of it.

Posted by

Murat Ova